Connecting employees to an organization’s purpose is critical to sustainable success for any improvement or change effort. Naturally, as leaders in our organizations, our intuition is to communicate—or over-communicate—the vision and mission to everyone to ensure they know what the words say, what the organization is trying to do, and what their role is in that outcome. However, our intuitions fail us by not understanding the perspectives of our workforce and how they perceive their role and contributions against the patterns and structures they see every day. In truth, most will never be in a position to connect daily tasks to the overarching mission, but that’s okay; they don’t have to for the organization and all employees to flourish. This session will discuss one of the natural divisions of perspective in the workforce. By the end, we will learn how to articulate the most impactful connections to each employee’s perspective, obtaining buy-in and even active cooperation with organizational improvement and lean transformations. This isn’t a lecture. If you bring your questions, you’ll leave with a path toward connecting yourself and your employees to your organization’s purpose. Value to Attendees: Attendees will leave this session with strategies to gain organizational buy-in for organizational transformation initiatives from the different perspective groups found throughout the workforce.